Perspectives on partner-influenced revenue, forecast accuracy, and the Revenue Convergence category.
The partner ecosystem is being rebuilt around AI, and the value it creates is becoming significant and measurable. The new influence is digital, and the attribution most programs run was built for the ecosystem of yesterday, not the one taking shape today.
Read article →Partner-influenced revenue is your fastest-growing pipeline source. It's also your least forecastable. Most revenue leaders know the first half of that sentence. Fewer can explain the second half — and almost nobody can fix it.
Read article →Per-seat pricing answers a question nobody in revenue is actually asking. A seat license asks how many people will log in. But nobody buys partner-revenue intelligence to give their team another tab to open.
Read article →Every forecast call has one number nobody fully trusts. It is usually not the direct pipeline. The less trusted number is often partner-influenced revenue — and that gap has a name.
Read article →The agentic stack is no longer a demo. But 'agentic AI in revenue' gets sold as one thing when it's really two — and only one of them works yet.
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